My Experience
I have worked with a number of companies and teams to help them increase revenue and conversion as well as improve accessibility and design scalability. However, I am currently working on some exciting new case studies for my portfolio and this section will be updated shortly. So stay tuned! 🙂
Togoparts
Spearheaded the complete redesign of Togopart, a cycling platform in Southeast Asia. This included user research, competitor analysis, and building a collaborative design team.
- Data-Driven Insights / Audit
- Streamlined Challenge/ Event Discovery
- Improved user engagement
- Cross-Platform Push Notification System (internal team)
![](https://aneeqa.me/wp-content/uploads/2024/03/logo2.webp)
![](https://aneeqa.me/wp-content/uploads/2023/11/event-page2x.webp)
![](https://aneeqa.me/wp-content/uploads/2024/03/logo-e1717520031197.webp)
![](https://aneeqa.me/wp-content/uploads/2024/01/buildmart-scaled.webp)
Buildmart
Led the user-centered redesign of BuildMart, a construction materials marketplace, focusing on improved user experience and increased efficiency.
- Audit and Enhanced brand perception
- Product Page Redesign
- Price Comparison Engine
- Wishlist Feature
Vettons Super App
Vettons wanted to transform their existing e-commerce app into a comprehensive super app, integrating a new smart-stays rental service (Vettons Stays). This involved creating a seamless user experience for both services while addressing pain points and aligning with business objectives.
- User Research & Pain Point Identification
- E-commerce Redesign
- Smart-Home Rental Design
- Design System Creation
![](https://aneeqa.me/wp-content/uploads/2024/03/vettons-logo-e1711163292976-300x87.webp)
![](https://aneeqa.me/wp-content/uploads/2024/04/flow.gif)
![](https://aneeqa.me/wp-content/uploads/2024/03/TeltracNavmanLogo.webp)
![](https://aneeqa.me/wp-content/uploads/2024/06/UUHVkRTNEfjbhI4M.png)
Teletrac Navman
I led the design overhaul of a fleet management system, fostering a user-centric approach through workshops and insightful research. My contributions included:
- AI-powered Accident Log (Designed & Led Workshop)
- Enhanced Dashboard (Workshop Findings Implemented)
- Cohesive Design System (Streamlined Development)