A N E E Q A

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Brand Identity and Web Design

About Product

American Spine Center is a center of excellence in Non-surgical & Surgical treatment of Back, Neck, and Joint Pain. Dr. Hisham Hakim, the Chairman of American Spine Center, established his first center in 1991, Alabama USA. Recognized as a center of excellence and a pioneer for treatment of spine pathology since 1991, American Spine Center is now bringing its expertise to the Gulf Region.

In this project I was the sole graphic designer. I poured my passion for storytelling and empathy into every element, creating a brand and website that not only looked good, but felt good – a testament to the power of design to uplift and empower.

Category
Branding & Design
Client
American Spine Center
Industry
Health & Fitness

Overview

The challenge

Crafting a brand for the American Spine Center meant conveying trust, expertise, and a holistic approach to spinal health. The logo needed to be instantly recognizable, representing both the strength of the spine and the center’s dedication to patient well-being.