More Coming Soon
I have worked with a number of companies and teams to help them increase revenue and conversion as well as improve accessibility and design scalability. However, I am currently working on some exciting new case studies for my portfolio and this section will be updated shortly. So stay tuned! 🙂
In the meantime, you can view some of my work:
Coming Soon
AI-enabled telematics platform
I led the design overhaul of a fleet management system, fostering a user-centric approach through workshops and insightful research. My contributions included:
- AI-powered Accident Log (Designed & Led Workshop)
- Enhanced Dashboard (Workshop Findings Implemented)
- Cohesive Design System (Streamlined Development)
Togoparts
B2B fitness and sports platform, PWA Design
Spearheaded the complete redesign of Togopart, a B2B cycling platform in Southeast Asia. This included user research, competitor analysis, and building a collaborative design team.
- Data-Driven Insights / Audit
- Streamlined Challenge/ Event Discovery
- Improved user engagement
- Cross-Platform Push Notification System (internal team)
Buildmart
B2B/B2C E-commerce
Empowering builders in Saudi Arabia, a B2B/B2C construction materials marketplace. Through extensive research and audits, we identified key user pain points like the lack of a wishlist feature and difficulties comparing prices across vendors.
- Wishlist Feature
- Price Comparison Engine
- Product Page Redesign
- Audit and Enhanced brand perception
Vettons
Unified Ecosystem Super App
Vettons wanted to transform their existing e-commerce app into a comprehensive super app, integrating a new smart-stays rental service (Vettons Stays). This involved creating a seamless user experience for both services while addressing pain points and aligning with business objectives.
- User Research & Pain Point Identification
- Design System Creation
- E-commerce Redesign
- Smart-Home Rental Design